4G Web Strategy

I just read this article on ChangeThis.com, one of my favorite sites on the net. Click here to check it out.

Written by Dave Wilson and davidcoe, a couple of marcom veterans from the UK, it’s a terrific and funny account of the evolution of the Internet over the last 10 years and what marketers need to do today, in the 4th Generation of the web to build successful sites.

They also talk extensively on the importance of focusing “above the site” in utilizing blogs, e-newsletters, landing pages and micro-sites and below the site on the data acquisition and storage tools. Putting up a good site just isn’t enough anymore; you need to get users addicted.

The one thing that the Daves didn’t really get into in this piece, which I’d be curious to hear their take on, is where the “viral” piece of the internet fits in and how they approach this in the 4G Web. If you build a solid foundation as they’ve described, a lot of that will happen naturally, but I’m sure that some techniques are becoming more relevant than others as expectations of web sites change from the end-user’s perspective.

Great article, check it out.

-E.